121003EcholsOct. 3, 2012

“You can have all the evidence in the world, and that’s still only 50 percent of the fight. The other 50 percent is media.

“You have to get the media to pay attention. If not, they’ll sweep it under the rug and keep going.”

– Damien Echols of the West Memphis Three, analyzing (in the New York Times) his continuing struggle for exoneration.

If you’re in the media – reporter, editor, blogger, author, moviemaker, aerial advertising entrepreneur – and ready to pay attention to the Edenton Seven, let me hear from you.